Leza Awards, an annual glamorous red carpet event produced by 102.1 Sheger FM Leza Radio Show, honored best musical and film. One of two awards in the Ethiopian entertainment industry, Leza takes the approach of the people’s choice awards by gathering votes from listeners and fans on the Leza website.
The first round of votes completed in September had selected the top nominees in the Best Movie, Best Actor and Actress of the year, Best TV Series, Best New Musical Artist, Best Music Album and Best Music Video of the year.
Fans continued to vote in the second, and final, round of the competition, finally leading to the awardees of the evening.
On the award evening started early enough with people in the entertainment industry glamorously trickled into the hotel and gracefully walked across the red carpet. Cameras flashed as fans rushed to take selfies with their favorite artists.
Stage actress, poet and radio personality Rediet Terefe hosted the evening. Her calm charm combined with her entertaining anecdotes describing nominees and presenters enlivened the night greatly. The free and unmonitored intermingling of celebrities with fans was evident that even though many of the steps the local entertainment industry is taking might lead to the celebrity worship/exploitation (as seen in the West), mutual respect and distinct elements of Ethiopian culture will take precedent.